Cornwall cheese brand ready to cross Atlantic
ONE of Cornwall’s best-known brands will soon be available across the Atlantic. Cathedral City, which is produced at the Davidstow Creamery near Camelford, is being launched in the USA for the first time, following its successful arrival in Canada earlier this year.
Owned by Saputo Dairy UK, the award-winning cheddar has started to secure listings in national retailers spanning the whole of the USA, and is expected to be on sale in over 2,000 stores by the Thanksgiving Holiday in November.
It will continue to be made in Cornwall, with milk collected from 330 local farmer suppliers, before being packed and shipped across the Atlantic.
Adam Braithwaite, commercial director of Saputo Dairy UK, whose parent company Saputo Inc acquired Dairy Crest – the previous owner of the Cathedral City brand – in 2019, said: “With the successful launch of Cathedral City in Canada under our belt, we are now eager to distribute our great British export more widely across North America.
“The UK’s favourite cheese brand deserves a wide audience and who better to share it with than the US – the largest nation of cheese-lovers in the world!”
New, premium packaging has been designed specifically with American customers in mind, showcasing the brand’s prestigious Royal Warrant alongside the Union flag to emphasise its British heritage. Cathedral City’s unique re-closable pillow pack should also serve to set it apart from the shrink-wrapped formats more typically used by US cheese producers.
Valued at over £300 million in retail sales and found in more than half of all household fridges in the UK, Cathedral City is known as the ‘Nation’s Favourite Cheese’. Its launch in the USA is being promoted by a media campaign, including an 8,500 square foot digital billboard standing 18 stories tall in Times Square in New York, as well as in-store signage and promotions.