‘Super egg’ firm will be fuelling our rugby champions
Producer St Ewe has teamed up with the Exeter Chiefs in a two-year partnership, reports Athwenna Irons
ACORNISH egg producer has announced a new and exciting two-year partnership with the Exeter Chiefs.
St Ewe Free Range Eggs will be fuelling the European and Premiership championship-winning squad with their scientifically developed and highly nutritious Super Eggs – becoming the Devon-based club’s official supplier of free range eggs.
As well as having the St Ewe Super Eggs logo on the Chiefs’ match jerseys, the family-run business will also be sponsoring Cornishman and Exeter Chiefs, England and British Lions winger, Jack Nowell.
Rebecca Tonks, chief executive of St Ewe Free Range Eggs, based in Tregony near Truro, said: “We feel incredibly humbled and honoured to share in the Chiefs’ extraordinary success and to work together to help spread the word about the importance of nutrition for health and well-being, especially during the current climate when we are all looking at ways to improve our health and support our immune systems.”
Super Eggs are the next generation in egg nutrition and St Ewe’s freeroaming hens are fed a scientifically developed ‘Super Feed’, containing high levels of natural selenium (Se), vitamin D and DHA Omega-3; which are fantastic for their health, as well as our own.
Due to a family history of pancreatitis, Super Eggs were initially developed following research on the antioxidant properties linking selenium intake and the protection of the cells. The arrival of Covid-19 prompted further research into the eggs’ health benefits for a wider demographic and the results were remarkable.
Ms Tonks added: “Selenium is a
Having that local link between the club and a business like this is a ‘win-win’ for all of us JACK NOWELL
naturally occurring mineral that has had very little exposure, but this super nutrient packs some serious kudos and is actually one of the 13 essential minerals needed to maintain optimal health and offers immune system support.
“Even in small doses, selenium plays a vital role in important processes within the body including, hair and nail strengthening, collagen promotion, regulating the thyroid hormone and is an effective antioxidant; helping to protect cells from oxidative stress.”
Both hailing from the Westcountry, the partnership between St Ewe and Exeter Chiefs will see two iconic and culturally strong brands join together to educate on the importance of eating a healthy balanced diet – and the vitally important role nutrition plays in optimising health and well-being. Lisa Duncan, sales and marketing director for the Exeter Chiefs, said: “We are delighted to welcome St Ewe Eggs as one of our key club partners for the new season. Building on last season’s doublewinning success, it’s fantastic that a leading Westcountry-based company is now wanting to align themselves with the Chiefs.
“Having St Ewe Eggs emblazoned on our match jerseys not only enhances our own brand, but equally we are helping to promote them on a truly global stage.
“We look forward to a hugely successful partnership.” Mr Nowell, born in the Cornish fishing village of Newlyn, also commented: “As a proud Cornishman, I’m aware of the support we receive from businesses around the region. In what are currently difficult times for everyone, having a company like St Ewe Free Range Eggs pledge their support and backing to the club is a huge boost to us.
“Having that local link between the club and a business like this is a ‘win-win’ for all of us and I look forward to helping promote the success of St Ewe Eggs moving forward.”