Lidl tops poll as cheapest supermarket

LIDL has narrowly beaten

Aldi to be named the cheapest supermarket of 2020, by Which?

The consumer group tracked the price of 45 popular products such as Hovis bread, Knorr stock cubes and free-range eggs in eight major supermarkets for at least 100 days throughout 2020.

It calculated the average price of each item over the year and the total average cost of all 45 items in the “trolley” – taking the weight and quality of items into account.

Which? said this is the first time it has included Lidl and Aldi in its annual study – which now includes own-label items as well as branded ones.

Lidl was the cheapest supermarket, with the basket costing £42.67 on average.

Just 34p put Lidl ahead of its discount chain rival Aldi, with the latter’s basket of items costing £43.01 on average.

Asda was the third-cheapest at £48.71 and Waitrose was the most expensive supermarket in the study at £68.69 – 60% more than Lidl.