Midlands The Little Mud Club

Nottinghamshire dad James Dixon came up with the idea for The Little Mud Club, an adventure-based subscription service, in the first lockdown

find things to do with his three-year-old, Aubrey.

Each kit contains various age-appropriate activities that are designed to enable children and grown-ups to have fun together.

Spreading the word about his new business was a challenge during the pandemic.

James took part in mentoring sessions on increasing his visibility on Google Maps and Search, as well as a webinar, YouTube for your Brand.

The experience has helped James develop stronger Google Analytics track where his sales are coming from, and understands where to focus his marketing efforts. “The quality of data is so important for planning and decision-making,” James says. He is pleased with the response of customers to The Little Mud Club service: “People sending me pictures of their children enjoying the adventure packs is amazing. I’ll now ask them to write their reviews on Google!” littlemudclub.com