Western Morning News

“Our mentor helped us optimise our website and increase our social presence South West Amschela

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Keri Andriana made her dreams come true when she started a handbag brand called Amschela.

Three years on, Amschela bags

zines such as Vogue and British GQ, but the struggles of lockdown have hit brands like Keri’s hard.

With consumers search - her efforts to make Ams chela more discoverab­le.

“I want our customers to connect with our brand, so I will be sharing stories of Amschela and building on our social media presence.”

The brand is currently developing a full vegan collection, so she wants to start creating video content to share

down. This, she says, “will give them access to the real life and human nature of the brand itself.

“The new skills and confidence from the mentoring is something I will be able to take with me into 2021.” amschela.co.uk

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