Target Price

The What Car? Target Price is the maximum you should pay for your new car and is set by our team of mystery shoppers. Every day they haggle to see what discounts are available across the UK. And all What Car?-approved dealers will at least match Target Price.

In a lot of cases, however, you can save even more by using our New Car Buying service. Just head to whatcar.com/new-car-deals and select the car you’re interested in, and dealers will compete for your business. It’s all done through our website, so they won’t see your details until you’re ready.