What Hi-Fi (UK)

Philips 65OLED805

The Dutch company has managed to combine performanc­e improvemen­ts with aggressive pricing to hit a very sweet spot Television | £2199 | whf.cm/65oled805

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This set has recently taken home our Best Buy Award for best TV over £2000, so we feel it deserves a full magazine review rather than the half-page we could give it for our Awards issue.

Philips knows that Ambilight alone, though brilliant, won’t be enough to convince everyone to buy its OLED over one of its many rivals, so it’s also pushing the envelope in the two most crucial areas; performanc­e and price.

In short, not only does the Philips look and sound better than rivals such as the LG CX, it costs less, too. Ambilight, in the end, is just a lovely sweetener.

Spectacula­r extension

Ambilight extends the on-screen action onto the wall around the TV in the form of coloured light. It looks spectacula­r, but it also benefits the performanc­e, making the display seem bigger, drawing the eye into the action and increasing perceived contrast.

The only downside is that the OLED805 is thicker than some of its rivals (just over 1cm thicker than the LG CX, for example), and that a gap of 10-20cm needs to be left between the screen and the wall in order to maximise the effect. For us, the trade-off is well worth it.

The set is broadly handsome; a pure black panel with a thin metal rim (although the visible screen actually begins a few millimetre­s inside this) and dainty, metal feet. They give the set a footprint of around 80cm and keep the screen low to the furniture on which it’s placed. If you need to make space for a soundbar, there are extension pieces in the box that allow the TV to stand taller.

The remote control is a stylish affair, too, with a long, elegant shape and classy leather wrap. The buttons are a bit cluttered, but they do have a nice action and there’s a backlight to assist in finding the correct one in the dark.

While most TVS offer either Dolby Vision or HDR10+, Philips is one of a handful of manufactur­ers (Panasonic is another) to offer both. While HDR10+ is certainly less desirable than Dolby Vision, it is slowly becoming more popular (it’s the favoured dynamic HDR format for Amazon Prime Video, for example), so having both is reassuring.

Philips is less forward-thinking with its HDMIS, though, of which the OLED805 has four. While HDMI 2.1 is far from widespread, many manufactur­ers are adding HDMI 2.1 specs and features to their TVS, while Philips isn’t. The OLED805 doesn’t support EARC (Enhanced Audio Return Channel), VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) or 4K@120HZ (often referred to as High Frame Rate, or HFR).

Most of these features are really only of concern to gamers, particular­ly those planning to buy a PS5 or Xbox Series X, and Philips’ argument is that it will look to support these features on future models as and when they become more prevalent. That won’t be much help to those who have already bought an OLED805, as they won’t be getting these features via software updates.

Completing the fairly typical selection of physical connection­s are two USBS, aerial and satellite sockets, ethernet, and optical and headphone outputs.

Onboard apps

On the app front, the OLED805 is solid rather than generous. Most of the major bases are covered, including Netflix, Amazon Prime, Disney+, Google Play Movies & TV and Rakuten. But Now TV, BT Sport and Apple TV are absent.

It would be easy to blame these gaps on Google, as the Philips OLED805 uses the Android TV operating system, but Sony’s Android TVS support both Now TV and BT Sport, and Apple TV will be added to them soon.

Android TV gets better with every update, and is now more fluid and intuitive than ever. It’s still essentiall­y working on top of Philips’ own menu system, though, and this slightly disjointed user experience will never be quite as seamless as that offered by the bespoke operating systems of Samsung and LG TVS.

In terms of the OLED805’S core TV tech, it gets the fourth-generation version of Philips’ P5 processor. The big new addition here is AI technology that uses neural networks and machine learning to analyse millions of video clips from a bespoke database in order to tailor picture quality to be as natural as possible.

The set has a dedicated AI picture preset, but the AI feature is actually active on almost every one of the TV’S picture modes. For optimum results, we recommend that you start either with the Vivid preset and then dial back some of the set’s more aggressive picture processing features, or Standard and pump things up a bit – you’ll achieve the same results from either direction.

And those results are extraordin­ary. The OLED805’S sharpness and detail are its greatest strengths, as is made instantly obvious when we fire up the 4K Blu-ray of 1917. From the close-ups on the war-ravaged faces of Lance Corporals Blake and Schofield, to the wide-angled aerial shots of the French countrysid­e, everything is rendered with a crispness and solidity that few rivals can match.

The Philips’ colour reproducti­on is excellent, too. The film’s palette is muted but not lifeless, and the OLED805 finds the sweet spot, ensuring that the green fields are verdant without being vivid, and that the faces of our protagonis­ts are flushed without being artificial­ly rosy.

“The results are extraordin­ary. The OLED805’S sharpness and detail are its greatest strengths, as is made instantly obvious when we fire up the 4K Blu-ray of 1917”

Switching to Blade Runner 2049, also on 4K Blu-ray, the Philips proves it’s a punchy performer. We’ve seen some tackle high-contrast scenarios even more enthusiast­ically, but as the bright red and white lettering punches through the OLED805’S pure black panel at the start of the film, we’re left wanting for little.

This quality also ensures that downtown LA is rendered in all of its cyberpunk glory, with the city’s dark and dingy streets strikingly illuminate­d by the vibrant neon signs and holographi­c advertisem­ents.

Motion in the right direction

Philips has made some changes to its motion processing this year, introducin­g new Pure Cinema and Movie modes. Both are decent, and certainly an improvemen­t on the default Standard mode, which is capable of producing incredibly smooth and sharp pans, but adds an unpleasant artificial­ity to less predictabl­e motion; but Philips still has work to do here.

Many manufactur­ers, Sony most of all, balance the sharpening and smoothing of motion with a convincing sense of realism, whereas the OLED805 still requires that you choose one or the other, at least to a degree. The hunt for that elusive sweet spot continues.

But the motion handling is only a blemish in what is otherwise a superb picture performanc­e. Even as we drop down to the 1080p Blu-ray of Seven, it continues to impress. Avoid the garish Vivid mode, and the Full HD, SDR image is lovely. Sharpness and detail are superb, as are the rich colours and excellent blacks.

We give the OLED805 an even sterner upscaling test with the first series of Red Dwarf from Netflix, and it responds with a good overall image. There’s a bit more fuzz around edges than the best upscalers display, but the punch, black depth and solid colour balance make for a watchable picture overall.

If you are assuming that Philips has hit the OLED805’S aggressive price point by cutting corners with the sound, that’s not the case. In fact, the company has seen fit to make improvemen­ts to the alreadyimp­ressive sound system of last year’s OLED804. The midrange drivers and tweeters on the bottom of the set are new designs and housed in a larger enclosure, and while the rear-firing woofer looks the same, it features an extra two passive radiators for improved bass response.

Compared with similarly priced rivals (most of which are more expensive), the OLED805 sounds more dynamic, punchy and weighty. It doesn’t struggle with the oppressive bass frequencie­s at the start of the second chapter of Blade Runner 2049, and there’s plenty of impact to the machine-gun fire during the thrilling bombing run scene of Unbroken. Dialogue is clear and well projected throughout the sequence.

But, while the OLED805 sounds good for a TV, you won’t need to spend much to find a soundbar that sounds better. The Sonos Arc would be a good choice here, although we recommend going for a full home cinema system if you have the budget and space.

A leading light

The 65OLED805, like its smaller sibling, is a superb TV. Not only does it look and sound better that its rivals, it’s cheaper and adds Ambilight to the equation.

Some rivals handle motion better and the lack of next-gen HDMI features will give gamers pause for thought, but these slight flaws are drops in the ocean when you consider the set’s overall performanc­e-per-pound offering. This is a great TV, and its recent Award shows that it should be right at the top of your list if you’re after a premium 65-incher.

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 ??  ?? AI technology analyses millions of video clips to tailor the picture
AI technology analyses millions of video clips to tailor the picture
 ??  ?? Ambilight adds to the screen’s depth, but the results are more than worth it
Ambilight adds to the screen’s depth, but the results are more than worth it
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