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Volkswagen has launched a Motorhome Qualification Scheme to give customers confidence when buying a converted campervan

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Volkswagen says it saw a 36% year-on-year increase on its campervan web pages in 2020 and that Google search terms for campervans and motorhomes were up 53% and 41%, respectively, last year.

As a result, Volkswagen Commercial Vehicles has created a Motorhome Qualification Scheme to ensure high standards are followed by aftermarket converters who use VWs as their base vehicles for conversion.

The scheme’s criteria for inclusion requires converters to meet national or European Whole Vehicle Type Approval, pass National Caravan Council standards, have a three-year trading history, register on the Body Builder Database, and provide a minimum of £5 million public liability insurance.

In addition, converters must commit to offering the same warranty to match the base vehicle, giving customers clarity on one term to cover maintenance of the entire vehicle.

Converters who meet all the standards required by the scheme will receive certification to use on their website and products.

Nick Axtell, Specialist Sales Manager for Volkswagen Commercial Vehicles, said, “As the number one manufacturer of campervans, we have a duty of care to our customers to drive better industry standards across the sector, especially at a time of huge growth. The scheme recognises the converters who have made an investment in developing and selling conversions based on our products, while giving customers peace of mind when it comes to the safety and quality of any product with a Volkswagen badge on the front.”