SWIFT EXTENDS SUCCESSFUL VIRTUAL EVENT

Swift Live, the Swift Group’s debut virtual event, has been extended following the success of its opening few weeks. Originally set to close on 12 March, the event has now been extended to 12 April. Swift has also delayed its planned motorhome price increase from 12 March to 1 May, in light of showroom reopening dates.

Nick Page, Swift Commercial Director, said, “We have been absolutely blown away by the response to Swift Live and the number of visitors we have welcomed thus far. And, with dealership showrooms not able to open until mid-April, we have decided to keep the show open for longer, allowing more opportunities to explore the ranges.”

The event has to date received over 60,000 visits to its booths, generating sales as well as positive reviews.

Swift Live is a free immersive event in a cyber setting that gives the impression of a physical show space and offers a combination of interactive and multimedia content. It is open 24 hours a day, allowing visitors to explore Swift’s ranges, watch information videos, download brochures and more. Swift advisors are also available for live chat between 10am and 5pm each Monday to Friday. Visitors simply register in advance at swiftlive.vfairs.com and join via any internet-connected device.