Burning ambition!
Enter the ruthless world of luxury UK real estate in this new series that follows a team of agents as they fight for sales...
The housing market for the super-rich is a cut-throat business, with fierce competition as mansions and luxury homes can sell for millions, landing a massive commission for the estate agent handling the sale.
In this new fly-on-the wall C4 series, we follow top end estate agents Tyron Ash Real Estate who have sold nearly £300 million worth of property in just 18 months using social media. But with commissiononly pay, the stakes are high…
New approach
‘We’re talking about real estate sharks here,’ says Tyron, who grew the business after turning his life around following a stint in prison for drugs offences.
‘We target unsold properties on the market with other estate agents. We’ll knock on the door and introduce ourselves as the luxury real estate agent in their area then bring in buyers from Instagram, Tiktok, Facebook and Linkedin. That’s how we win business.’ Agents can earn a staggering £75,000 in
commission selling a £5 million home, but the job can be tough. Agent Sophie is struggling to keep up as she recovers from a Brazilian bum lift, leaving Tyron unimpressed. She’s also in an ongoing battle with colleague Alex, after he claims she stitched him up over the sale of a luxury home in Cornwall, taking the commission herself! To save her job she must beat Alex to the sale of a swanky £7 million property in London, but sparks fly. Can Sophie survive in the dogeat-dog world of posh real estate? ‘Sophie’s been underachieving and I need to address it,’ says Tyron. ‘I’m very disappointed – and I don’t accept excuses!’
Fierce competition… (From left) Alex, Sophie and Tyron