As London Fash­ion Week struts into town with the lat­est style trends, we show you how you can join in the fun.

The cat­walk comes alive this month as the London Fash­ion Week Fes­ti­val sashays into town. Kohinoor Sahota bags a front-row seat to dis­cover the key style trends for 2017, from the tra­di­tional to the ec­cen­tric

Where London - - Contents -

London, we humbly de­clare, is the style cap­i­tal of the world. Not Paris, New York

or Mi­lan. In­stead it’s this mother of a city that has given birth to the three-piece suit, bowler hat and trench coat, which are worn the world over, and nur­tured fash­ion trends from punk to the Sloane Ranger.

Twice a year, Bri­tish de­sign­ers, in­clud­ing the ec­cen­tric, eclec­tic and ever-in­ven­tive, show­case their col­lec­tions at London

Fash­ion Week. Paul Smith, Stella McCart­ney and Vivi­enne West­wood are just some of the no­table names.

Now in its 34th year, the event brings in £100 mil­lion worth of or­ders and sets the trends you can expect for au­tumn and win­ter. A strange thing hap­pens in town: well-dressed fash­ion ed­i­tors, chic celebs and zany blog­gers can be seen strut­ting from one cat­walk show to another at iconic venues such as Som­er­set House and the Nat­u­ral His­tory Mu­seum. While many of the shows are in­vite-only,

London Fash­ion Week Fes­ti­val (23-26 Feb), which is for­mally known as London Fash­ion Week­end, gives you the chance to get a taste of the ac­tual event. And this year, the fes­ti­val is set to be even more fab­u­lous, dar­ling. Tak­ing place in a new venue, The Store at 180 The Strand, it in­cludes more sur­prises than be­fore.

Bag a front-row seat at a cat­walk show from one of London’s lat­est de­sign­ers; browse the pop-up shop that has more than 150 brands for men and women, in­clud­ing Alexan­der White, Du­cie and House of Spring; or lis­ten to one of the talks de­liv­ered by in­dus­try ex­perts. Panel dis­cus­sions in the past have in­cluded ones by Sarah Shot­ton, cre­ative di­rec­tor of Agent Provo­ca­teur; ac­ces­sories de­signer Sophia Web­ster; and hand­bag queen Anya Hind­march. Mean­while, magazine ed­i­tors can talk you through the lat­est trends, and per­sonal stylists are on hand to of­fer wardrobe ad­vice. Look out for hair and make-up stylists, too, who are ready to give you mini makeovers dur­ing the day.

Each year a special tote bag is cre­ated by a lead­ing fash­ion de­signer – pre­vi­ous de­sign­ers have in­cluded Mary Ka­trant­zou. The bags are given away to sil­ver, gold and LUXE ticket hold­ers, but they can be bought sep­a­rately, too. The LUXE ticket holder’s bag will be filled with prod­ucts from brands such as Toni & Guy, May­belline and St Tropez.

Strike a pose! London Fash­ion Week Fes­ti­val, 23-26 Feb. The Store, 180 The Strand, WC2R 1EA. T: 0115-896 0030. www.lon­don­fash­ion­fes­ti­val.com

Clock­wise from this im­age: Emilia Wick­stead; be­hind the scenes; pop-up shop; Mary Ka­trant­zou

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