As London Fashion Week struts into town with the latest style trends, we show you how you can join in the fun.
The catwalk comes alive this month as the London Fashion Week Festival sashays into town. Kohinoor Sahota bags a front-row seat to discover the key style trends for 2017, from the traditional to the eccentric
London, we humbly declare, is the style capital of the world. Not Paris, New York
or Milan. Instead it’s this mother of a city that has given birth to the three-piece suit, bowler hat and trench coat, which are worn the world over, and nurtured fashion trends from punk to the Sloane Ranger.
Twice a year, British designers, including the eccentric, eclectic and ever-inventive, showcase their collections at London
Fashion Week. Paul Smith, Stella McCartney and Vivienne Westwood are just some of the notable names.
Now in its 34th year, the event brings in £100 million worth of orders and sets the trends you can expect for autumn and winter. A strange thing happens in town: well-dressed fashion editors, chic celebs and zany bloggers can be seen strutting from one catwalk show to another at iconic venues such as Somerset House and the Natural History Museum. While many of the shows are invite-only,
London Fashion Week Festival (23-26 Feb), which is formally known as London Fashion Weekend, gives you the chance to get a taste of the actual event. And this year, the festival is set to be even more fabulous, darling. Taking place in a new venue, The Store at 180 The Strand, it includes more surprises than before.
Bag a front-row seat at a catwalk show from one of London’s latest designers; browse the pop-up shop that has more than 150 brands for men and women, including Alexander White, Ducie and House of Spring; or listen to one of the talks delivered by industry experts. Panel discussions in the past have included ones by Sarah Shotton, creative director of Agent Provocateur; accessories designer Sophia Webster; and handbag queen Anya Hindmarch. Meanwhile, magazine editors can talk you through the latest trends, and personal stylists are on hand to offer wardrobe advice. Look out for hair and make-up stylists, too, who are ready to give you mini makeovers during the day.
Each year a special tote bag is created by a leading fashion designer – previous designers have included Mary Katrantzou. The bags are given away to silver, gold and LUXE ticket holders, but they can be bought separately, too. The LUXE ticket holder’s bag will be filled with products from brands such as Toni & Guy, Maybelline and St Tropez.
Strike a pose! London Fashion Week Festival, 23-26 Feb. The Store, 180 The Strand, WC2R 1EA. T: 0115-896 0030. www.londonfashionfestival.com
Clockwise from this image: Emilia Wickstead; behind the scenes; pop-up shop; Mary Katrantzou