Firm celebrates success with Sunday Times Tech Track 100
A WOKINGHAM company is celebrating after being listed in a prestigious Top 100 for the second year in a row.
CitNOW wsa ranked as the 59th fastest-growing tech company in Britain in this year’s Sunday Times Hiscox Tech Track 100 list.
The company, which is based in Molly Millars Lane, producs video products for cars and vehicles.
Its listing is based on the previous three years of trading, and the company said that its ranking shows that the increasing reach of video within the global automotive retail industry is going from strength-to-strength.
Alistair Horsburgh, CEO of CitNOW, said: “As a business, we continue to establish our role through transparency and trust, and by delivering genuine benefits for our users and their customers.
“To reappear in the Sunday
Times Hiscox Tech Track is testament to the relevance of video to the automotive industry, and its resonance with the consumer.
“The fact our customers continue to engage with video creatively and effectively puts CitNOW in an excellent position to deliver our ambitious targets for the coming year.”
In recent years CitNOW has reached 94 of the top 100 vehicle retailers according to trade bible Automotive Management.
It is now used by 36 motor manufacturers across Europe, Australia, the Far East and the US, and the acceleration has continued apace.
Mr Horsburgh added: “It has been, and continues to be, inspiring to work with customers of such global importance and to take a lead on video establishment of CitNOW in important new markets across the globe.
“This reflects the universally positive response to the introduction of video technology to automotive sales and the aftermarket.”
And the good news continues for the company: CitNOW said it is projected to continue its upward trajectory as the automotive trade across the world embraces the benefit of using video to communicate with consumers.
Its recent consumer research highlighted that four in five buyers would be receptive to personalised video presentations of their next car purchase, and that 20 per cent of the survey sampled had experienced personalised video when buying their most recent car.