Dragon’s Den star Theo shines a light on Binfield-based business
A SMALL business owner who helps people who have anxious pets has been given a boost thanks to a dragon.
Every weekend, Theo Paphitis picks six businesses to give a boost on social media as part of his Small Business Sunday initiative.
Last month, he picked Binfield-based My Anxious
Dog. The etailer offers a range of yellow space awareness products so people can see at a glance they should give a much-loved pet distance.
Mr Paphitis, who used to be a panel member on Dragon’s Den, shared a post from the firm on Twitter and, as a result,www.myanxiousdog.co.uk attracted more followers and extra orders for the products, which are all designed by its owner Sarah Jones.
As a winner, the business is also profiled on the #SBS website that is exclusive to all Small Business Sunday winners.
“Running your own business is incredibly rewarding but when you are working on your own it can be hard work,” said Ms Jones.
“It is great to have support from Theo to help raise the brand profile for our #dogsinyellow. Theo has recognised my hard work and helped spread the word about our campaign.”
And Mr Paphitis is pleased to play a small part in help entrepreneurs to grow their businesses through the scheme.
“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK,” he said.
“My vision is that everyone who has ever won an #SBS retweet from me become part of a friendly club; like-minded individuals who can share successes and learnings.”