Foiled again and again and again

FORGET the Fantastic Four, think of the Fantastic Foil. That’s the message from the company that tackles your waste and recycling.

In partnership with Alupro, re3 is encouraging Reading and Wokingham residents to do more to recycle their aluminium foil.

The kitchen staple can be recycled on an infinite basis, meaning it is a flexible friend.

Recycling it, re3 says, saves 95% of the energy used in making a roll from raw materials.

All residents have to do is scrunch it into a ball the size of a fist and place in the recycling.

They do ask that food residue be wiped or rinsed off.

To get the message across, re3 has launched Fantastic Foil, which will see pupils from Bracknell Forest, Reading and Wokingham Borough Councils invited to create a springthemed sculpture using recycled foil.

The three winning entries will scoop a £20 voucher, and £100 for their schools to spend on books, activities and supplies.

In a joint statement re3 Joint Waste

Disposal Board Members Cllr Karen Rowland, Chairman of the Joint Waste Disposal Board and Reading Borough Council’s Lead Councillor for Environmental Services and Community Safety; Cllr Ian Shenton, Wokingham Borough Council’s Executive Member for Environment, Sport and Leisure and Cllr Helen Purnell, Bracknell Forest Council’s Executive Member for the Environment and Community Cohesion, said they wanted residents to waste less and recycle more.

“Rolling out this campaign will enable us to improve awareness and education about the importance of best practice foil and other aluminium packaging recycling, to further improve consumer engagement and increase capture rates as a result,” they continued.

“A key part of the campaign is working closely with our local schools to educate and inspire the next generation. We’re looking forward to seeing their creativity shine.”

Tom Giddings, executive director at

Alupro, said the company was delighted to work with re3: “Since launching in 2017, our foil campaign has reached more than

2.5 million households, with data suggesting that it helps to drive a positive uplift in kerbside recycling rates.

“We’re looking forward to seeing the widespread impact of the campaign, as well as helping to judge creative entries from hundreds of budding sculptors across Berkshire.”