The new era of ageing well IN ASSOCIATION WITH NEAL’S YARD REMEDIES

Anti-ageing is out, celebrating the journey is in – and one of Britain’s best-loved natural and organic brands is leading the revolution…

Here’s a loaded question: what does ageing mean to you? From a beauty perspective, it’s fair to say getting older has suffered from a bit of an image problem, being seen as an enemy to employ all your might to avoid. but what if there was a different way? there’s no denying the green shoots of change that are breaking through, from grown-up faces in beauty campaigns to the renaissance of Cindy, Christy and co on the catwalk. Now is the time for us to step forward, share our stories and inspire one another to live our very best lives, inside and out.

Join the #AgeWellRevolution

after discovering that 70 per cent of women in their 40s and 50s feel largely ignored by the media*, Neal’s yard Remedies decided to take action. the age Well Revolution harnesses the brand’s unique ethical position to overhaul preconceptions, give women over 40 a voice and celebrate every life stage. over a thousand women signed up, sharing stories of how they age well. six were chosen to take part in our new campaign, including theresa Fowler, who at 42 suffered from depression and was diagnosed with type 2 diabetes, but now at 53 is enjoying the best ten years of her life, saying, “age is a gift. embrace it, accept it, enjoy your life.” at 65, linda Clark-Whittle (far left) has upped the ante, traversing the austrian mountains on a tandem paraglider, while 80year-old angela Farmer (above) says, “ageing well means owning all parts of me.” visit nealsyardremedies.com/ agewell to learn more.