SOCIAL AND TECH GENIUSES

From instagram influencers to app inventors…

Nadine Baggott, 56

Nadine created her channel to reach women over 50 who are too often ignored, neglected and treated like a minority. She has 96,000 YouTube subscribers, averaging 30,000 views per video. Her combined Instagram, Facebook and Twitter followers reach over 97,000.

Nadine says: “In our society and in the media, women are either in their fresh-faced twenties or they are grannies. There is no in-between. But in the next decade the percentage of the UK population aged 50+ will outstrip the percentage of those under 50. These women deserve respect and to be reflected back in the media and advertising. I set up my YouTube channel because there was no one speaking directly and honestly to my generation. My success as an influencer is down to this. And I think my followers like me because they see I’m real. By embracing a young technology and owning it for my generation, I’m exploding the patronising myth that women over 40 can’t find their way around the TV remote.”