MY HAIR COLOUR RULES
Joy Isaacs, founder of Argentum Apothecary
Hair History I was born a redhead from brown-haired parents, so the ginger gene must have skipped a generation. I’ve only ever once veered away from red, into the world of highlights, which took me to blonde. Well, strawberry blonde, but I missed the power of red hair. My colour now I’m not loyal to one salon. Most of the time I go to Cutting Crew for L’Oréal Professionnel Chromative semi-permanent colour in a mix of copper. Product Picks A few years ago, I noticed my colour seemed dull. Someone mentioned sulphates in shampoos and how they can strip the colour, so I started using david Mallett shampoo no. 1,
£30, and noticed a difference immediately. I sometimes use argEntuM l’étoile infinie twin Enhancing Face oil, £82, on the ends of my hair even though it’s designed for skin, and I love sachajuan Hair Powder, £14,