“i love breaking conventions”

HeNrieTTA MorrisoN, 51, quit the final stages of a garden design course and remortgaged her house in order to get her natural, nutritious pet food company off the ground. The idea for Lily’s Kitchen came about when Henrietta’s Border terrier, Lily, became ill and refused to eat. Henrietta began cooking meals for Lily using fresh meat and vegetables dug from her own garden. From seven initial products for dogs, she now has 90 in her range, and is now stocked through Ocado, Waitrose, Tesco, Sainsbury’s and Pets at Home. Henrietta has 67 employees and enjoys an annual turnover of £40 million. The company has recently been granted the Royal Warrant and has become a B-Corp – a business striving for positive social and environmental impact.

Henrietta says “When I started out I knew nothing about the pet food sector, so it was a big risk, but I was propelled by a sense of urgency through my experience with Lily. We were the first pet food company to use real meat in pet food, and I love breaking conventions, making a difference to the pet food category, choosing suppliers with high ethical standards and continuing to innovate.”