MAKING UP 72% of us believes taking care of our appearance gives more confidence

We never grow out of wanting to experiment with cosmetics, says rebecca ironside. new trends continue to interest us, and we like to spend money on beauty, though we’re savvy about where, mixing high-end brands with trusted economy products.

“it’s about taking a holistic view of our health and beauty, and wanting to invest in a best future,” she says. there’s also the growth in popularity in “tweakments”, treatments that are more than a facial but not as extreme as a facelift, an area that is now estimated to be worth more than £3.6 billion in the uk (mintel).

“It used to be that in your sixties life stopped in so many ways. That’s not true now. Ageless is an attitude, not a number” SUE JAMES