Brands aren’t better

why do uk shoppers spend a fortune (sometimes up to 10 times more) on branded medicines that contain identical ingredients to generic drugs? ‘it’s partly ignorance and confusion, but there’s also the notion that brands are better,’ says sunil k kochhar, consultant pharmacist for dearpharmacist.info. in fact, you’re usually paying more for the packaging. ‘all products, branded or generic have to be manufactured by law to the same minimum standard.’