Best for… subtle colour

e.l.f. Glossy Lip Stain in Fiery Red, £6, elfcosmetics.co.uk

If all-out brights and high coverage matts are a bit intimidating, try a sheer stain instead. They’re so easy to wear, and help tone down bolder looks. We were impressed with this vegan-friendly option, which adds a ‘your lips but better’ look that’s ideal for everyday wear. There are eight wearable shades to choose from.