Age-defying SKINCARE

How to look fresh in your 30s, 40s, 50s, 60s and beyond. Beauty editor Stephanie Maylor shares the secrets to younger-looking skin

If you’re looking to turn the clock back (aren’t we all?), invest in a No7 serum. With high levels of active ingredients, serums get to work deep down to improve the skin’s appearance. If firmer-looking skin, smoothed appearance of lines and to appear more radiant (surely everyone’s skincare goals!) is what you’re aiming for, No7 serums are formulated to slow the visible signs of ageing and target your skin’s changing needs.

And, once you’ve chosen your perfect No7 serum, you can enhance the age-defying results by using the matching day, night and eye creams. Over 80% of women said they saw better age-defying results when adding a No7 serum to their regime*. Plus, with 3 for 2** on No7 age-defying skincare and cosmetics, there’s never been a better time to spoil your skin.

RECOMMENDED FOR AGES 35-45

I want to… Brighten my complexion and protect my skin against the early signs of ageing.

What’s happening? Skin renewal starts slowing down, which can makes your face look tired and lacklustre. What do I need?

No7 Protect & Perfect Intense ADVANCED Serum, from £24.95, Boots. Formulated with MATRIXYL 3000+™, hyaluronic acid and proretinol, this serum energises and smooths the appearance of the skin. This was the UK’S first serum clinically proven to deliver anti-wrinkle results that get better over time.^

RECOMMENDED FOR AGES 45-60

I want to… Smooth out the appearance of wrinkles and even out my skin tone. What’s happening? You may start to notice mottled patches or more obvious dark spots due to sun damage. Wrinkles and expression lines become deeper as the skin loses its elasticity and bounce. What do I need?

No7 Lift & Luminate TRIPLE ACTION Serum, from £27.95, Boots, works on the appearance of uneven skin tone, formulated with a cocktail of vitamins A, C and E, with hyaluronic acid and hibiscus. This powerful serum delivers firmer-feeling skin.

RECOMMENDED FOR AGES 60+

I want to… Nourish and provide firmer-feeling/ looking skin across my face and neck.

What’s happening? Skin becomes thinner with age, which can lead to a crêpey complexion and loss of firmness. What do I need?

No7 Restore & Renew FACE & NECK MULTI ACTION Serum, from £29.95, Boots, is enriched with a nourishing blend of ceramides, calcium and amino acids. This serum will help skin that’s lost its elasticity to feel and look firmer.