Best for… all-day staying power

Maybelline Superstay Matte Ink Spiced Edition in 325 Shot Caller, £9.99 When Maybelline says ‘superstay’ they are not messing around. This liquid lip stain, which swipes on like a gloss, will set down in about a minute to become utterly transfer-proof. This means it’s great to wear to a party where you’ll be eating and drinking – no need to keep checking for smudges. This cool-toned raspberry suits most skin tones (blue undertones complement the pink flush in pale skin particularly well).