Best for… dark skin tones

17. Matte Lip in Rich Rosewood, £3, Boots

Dark skin can take intense hues like burgundy, brick red and berry. This wine shade is especially alluring. The matte finish makes it more wearable than anything overtly shiny. It’s enriched with castor oil, which gives it a creamy, comfortable application. It’s not as pigmented as others on our list but a couple of swipes will do the trick.