Love your fabulous fearless feline

Here’s how to keep your cat healthy, happy – and enjoying life

Cats have a reputation for being low-maintenance pets and while that’s true up to a point, there’s plenty you can do to boost their health and vitality so you can enjoy every moment with them.

Whether you have an energetic kitten, an independent adult or an older cat, start by looking at their diet. Good nutrition is key for maintaining everything from bright eyes to a glossy coat, and could even result in fewer trips to the vet. Just as we are what we eat, a cat’s diet will be reflected in its appearance and health.

IAMS for Vitality is a great new range of dry cat food, developed with vets and based on 70 years of nutritional expertise. Its balanced blend of ingredients will help your pet show seven signs of vitality.

Omega 3 and 6 for a shiny coat and healthy skin.

Antioxidants and vitamin E for a supported immune system.

High-quality animal protein for strong muscles.

Tailored mineral levels for healthy teeth.

Formulated to reduce urinary ph to keep the urinary tract in good order. Fibre for a healthy digestion. Taurine for a nourished heart. Your cat will love the tasty meaty and fishy flavours – and because your pet’s diet is just as important as yours, it’s good to know you’ll be feeding them premium ingredients, such as fresh chicken, with up to 91% animal protein*. Plus IAMS for Vitality contains no fillers, wheat**, artificial colours and flavours, or GMOS.

With recipes tailored to fit specific life stages and needs, such as Hairball Control, Light in Fat, Indoor and Dental, you’ll find exactly the right food to keep your kitty healthy, happy and full of fun.