SUPER SERUMS

Whether you want to smooth wrinkles, even out pigmentation or firm skin, No7 has a serum tailored to your needs!

From toners to boosters, ampoules and masks, we’re being encouraged to add more and more steps to our everyday skincare regimes.

But if you’re going to invest in one product, serum is going to give you more bang for your beauty buck. No7 serums are lighter than moisturisers but ultra-intensive, with a high concentration of active ingredients that target wrinkles, firmness and evenness of skin tone.

They can be used day or night but some ingredients work harder at different times. A serum with antioxidants, for instance, is best applied first thing, while one that targets damage may work better overnight while the skin rests.

It is also important to protect the skin throughout the day with a serum that complements the anti-ageing benefits you derive from the rest of your regime.

HOW SHOULD I APPLY IT?

Serums are powerful youth-boosters on their own but absolutely unstoppable paired with the right moisturiser and eye cream. To get the most out of your skincare regime, you need to apply everything in the right order, starting with the lightest and thinnest formulas and finishing with the heaviest.

SERUM

Wait a few minutes after cleansing before applying serum. Pump a 5p-sized amount into your hands and massage into the skin.

EYE CREAM

An amount the size of a grain of rice is all the you need per eye. Pat around the socket with your ring finger. Try No7 Lift & Luminate TRIPLE ACTION Eye Cream, £19.

MOISTURISER

Apply a 20p-sized amount in upward strokes towards the hairline to lift and firm. Try No7 Lift & Luminate TRIPLE ACTION Night Cream, £26. Now full age-defying regime 3 for 2