No7 Lift & Luminate TRIPLE ACTION Serum, from £27.95, Boots

Perfect for: Ages 45-60 Designed to: Reduce the appearance of wrinkles for a more even skin tone. Wrinkles looking deeper? Skin feeling a little less bouncy? You need this firming, lifting, brightening booster. The same power peptide MATRIXYL 3000+™ is supported by a cocktail of vitamins A, C and E, as well as hyaluronic acid and hibiscus. This serum helps to create a brighter and more even-looking complexion, and leaves it looking firmer.