NEVER HIDDEN

The right foundation can transform your whole look and enhance your complexion, says Woman’s Own Senior Beauty Editor Rhiannon Derbyshire

For me, efficiency is key when it comes to choosing beauty products – I’m all about finding buys that work hard, are faff-free and do exactly what they say on the tin. That’s why multitasking products make all the difference – cutting time out of my routine and saving some pennies, too!

Foundations can be tricky to navigate with so many options out there - but fear not, I’ve found the perfect, radianceboosting option, that also boasts skin-enhancing benefits to do double duty. Meet No7 Restore & Renew MULTI ACTION Serum Foundation, which contains more skincare ingredients than any of No7’s other foundations and it’s my new beauty hero! It provides a gorgeous glowing base, all while providing five powerful benefits. Wearing the serum foundation leaves skin looking smoother, firmer, lifted and more radiant with the appearance of an even skin tone*.

The results are impressive - 9/10 women said their skin looked smoother while wearing the product after 2 weeks* and 90% said it concealed fine lines and wrinkles without creasing or cracking*. That’s thanks to its flexible formula - it moves in harmony with your facial expressions throughout the day, ensuring that it doesn’t migrate into fine lines and wrinkles, so you can simply focus on being you!

I love that it’s such a multitasker, too. It’s a lightweight formula that contains SPF 30 and offers a buildable, light to medium coverage that both looks and feels natural. Formulated with ingredients from No7 Restore & Renew Serum technology, which includes collagen peptide-based technology, pro-retinol ceramide complex and vitamin C. This serum foundation helps to smooth and brighten the appearance of skin. So it cares for my skin while flattering my complexion – win-win!

It’s also been made to enhance the products in your existing skincare routine. I use it alongside the No7 Restore & Renew MULTI ACTION Regime, which has been found to supercharge those age-defying results^.

Finding your perfect match is easy - just use No7 foundation finder at boots.com/ no7-personalised-foundation-tool to find yours.

Three women found their match and they couldn’t be happier… Nicola wears shade Calico

‘I used to wear quite a lot of make-up. Before it was acting as a barrier to my skin but now it’s a form of self-expression.’

Ritamaria wears shade Bamboo

‘I want people to see the real me, so I like my make-up and beauty products to enhance me, not hide me.’

Anita wears shade Amber

‘It’s an amazing feeling once I’ve put my face on. When my foundation matches my skin I feel radiant and confident and ready to take on the world.’