KVD Vegan Beauty Good Apple Skin Perfecting Foundation Balm, £32, feelunique.com

They say A buildable, full-coverage, hydrating foundation balm with a lightweight, long-wear formula and a fresh matte finish. It’s infused with apple extract to help to nourish skin, minimise the appearance of pores and give skin a smooth, healthy look.

We say This really is unique. It’s a cream that dries to a powdery matte effect, but it feels really balmy and hydrating on the skin. I use a sponge to dab it on and blend it in, but you could easily use your fingers. It comes in an amazing 40 shades, so there truly is the perfect match for everyone.