Where to put it

For most of us, applying perfume is an unconscious habit – a spritz here, a dab there. But if you want your perfume to last, where you spray it really matters. Apply perfume to your pulse points, like the inner wrist, base of the throat, inner elbows and behind the ears. And whatever you do, don’t rub your wrists together after spraying. The friction causes heat, which can affect the integrity of the fragrance. Spritz each spot, then let it sink in.