You don’t have to spend a for­tune to fill your cos­met­ics bag, but are lower-price brands re­ally go­ing to make you look a mil­lion bucks?

Women's Health (UK) - - CON­TENTS -

We trial low-cost cos­met­ics

Some things in life you should never skimp on: a de­cent sports bra, free-range chicken and, as your mum al­ways told you, good leather shoes. But with oth­ers – make-up, say – is it re­ally nec­es­sary to drop a pur­ple note and more per prod­uct? While five years ago, be­ing thrifty when it came to cos­met­ics would have likely earned you a nasty tide­mark and mas­cara smudges for days, times are a-changin’. ‘As ex­pen­sive tele­vi­sion cam­paigns make way for so­cial me­dia advertising, new brands can in­vest that cash in qual­ity, ef­fec­tive for­mu­las that ri­val lux­ury brands, while main­tain­ing low price points,’ says Char­lotte Libby, global colour cos­met­ics an­a­lyst at Min­tel. Team

in­vest their time and their faces to trial what you can get for un­der £8.

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