CHEAP AS CHIPS MAKE-UP
You don’t have to spend a fortune to fill your cosmetics bag, but are lower-price brands really going to make you look a million bucks?
We trial low-cost cosmetics
Some things in life you should never skimp on: a decent sports bra, free-range chicken and, as your mum always told you, good leather shoes. But with others – make-up, say – is it really necessary to drop a purple note and more per product? While five years ago, being thrifty when it came to cosmetics would have likely earned you a nasty tidemark and mascara smudges for days, times are a-changin’. ‘As expensive television campaigns make way for social media advertising, new brands can invest that cash in quality, effective formulas that rival luxury brands, while maintaining low price points,’ says Charlotte Libby, global colour cosmetics analyst at Mintel. Team
invest their time and their faces to trial what you can get for under £8.