AESTHETICS AT A GLANCE

£804 MILLION

The estimated worth of the South Korean mask market

£5,342

How much the average South Korean woman spends on beauty in a year, compared with £4,500 for British women

68%

The proportion of K-beauty products made for facial skincare

£106

The typical price of the glass nail manicure, which has over 30,000 hashtagged photos on Instagram

£9.24 BILLION

The estimated worth of the South Korean beauty industry

40%

How much cheaper a one-hour facial is in Seoul compared with London