Colette Haydon

You may well have a few of her products on your bathroom shelf. Now, the beauty innovator tells us what she slathers on her own skin

1. Lixirskin Vitamin C Paste, £32

This is an express mask and morning cleanser in one and I use it daily. The vitamin C instantly brightens, eradicating grey tones and boosting collagen deep in the skin. I use a pea-sized amount and remove it with a warm towelling mitt.

2. Omorovicza Oxygen Booster, £50

I don’t wear make-up, so on days when my skin needs a little bit more, I use this pick-me-up serum. It delivers oxygen to the skin for a fresh-faced glow. It’s particularly great on hungover skin; apply alongside a dose of ibuprofen!

3. Lancaster Sun Beauty Velvet Touch Cream SPF30, £21

I feel that I create skincare well but I don’t believe in being a jack of all trades so I don’t formulate make-up or suncare. Choose SPF from a brand that specialises in suncare – this is the only one I trust.

4. Ren Keep Young And Beautiful Firming And Smoothing Serum, £46

After cleansing, I use a few drops of this. It contains firming peptides so it’s very good at plumping skin. I think we focus too much on eradicating wrinkles; firming is just as important.

5. Lixirskin Universal Emulsion, £45

We’re so short on time these days for various reasons, be it travel, work, motherhood or money. I created this to make life easy – I use it everywhere, on my face, neck, hands and around my eyes. It leaves skin plump and soft.

6. Rodial Rose Gold Deep Line Filler, £75

I adore this. It blurs lines without drying out the skin and doesn’t have that sticky feeling that comes with silica formulas. Its anti-ageing actives mean it works in the long term as well as delivering an instant boost.

A typical day: I tend to wake up as late as I can get away with and work from home until lunchtime. For me, time alone is essential for productivity. Skincare philosophy: I have a relaxed approach; less is more. Skincare non-negotiable: Use vitamin C if you want radiant skin. Personal skincare concern: There are two skin types; young and old. Mine’s the latter.