04 PLANT-BASED PIONEERS

Veganism is going nowhere – and everywhere. Look out for these pioneering plant-based products

JUST EGG

This mung-bean-based egg replacement is already big in the US and China, and with good reason – living a life without omelettes is no life at all. According to founder Josh Tetrick, Just Egg is on its way to Europe, so vegans from Barcelona to Berlin and Birmingham can start salivating. Cracking.

PUREZZA CHEESE

The vegan-sphere went wild in summer 2018 when animal-free pizzeria Purezza announced plans to launch a dairy-free cheese factory. Now, it’s secured funding from investors, so keep your eyes peeled, and that caprese recipe at the ready.

SMOKED WATERMELON

All the charred pink meatiness of steak, but no animals were harmed in the making of this BBQ showstopper. One that has to be seen to be believed – google it, then tell your friends – smoked watermelon is coming to a garden party and an Instagram feed near you. No one will put this baby in the corner.

KFC

Vegans heading home to deep-fry an avocado: take note. The fast-food chain formally associated with chicken (clue’s in the name) is set to trial new meat-free options on UK consumers before anyone else, meaning everyone can get on board with the 3am ketchup carnage. Expect finger-licking good options to hit menus in 2019.