SPEAK LIKE A CEO
Feminist business directory founder Natasha Stromberg on canny work words
SPELL IT OUT
Be direct, rather than alluding to things – especially with traditionally more masculine topics. Saying ‘I consult a personal fund manager’ is more impactful than, ‘I’m someone who thinks about my future…’
IDENTIFY YOUR QUALITIES
Using words that describe a specific quality you possess (‘I’m a woman with financial acumen’) is better than vague phrases such as ‘I’m an empowered woman’.
TELL YOUR STORY
Don’t undermine how you got to where you are. ‘I studied hard, was hired and created multiple quality designs’ is more honest and empowered than attributing your success to luck.