SPEAK LIKE A CEO

Fem­i­nist busi­ness di­rec­tory founder Natasha Stromberg on canny work words

Women's Health (UK) - - TRASH TALK -

SPELL IT OUT

Be di­rect, rather than al­lud­ing to things – es­pe­cially with tra­di­tion­ally more mas­cu­line top­ics. Say­ing ‘I con­sult a per­sonal fund man­ager’ is more im­pact­ful than, ‘I’m some­one who thinks about my fu­ture…’

IDEN­TIFY YOUR QUAL­I­TIES

Us­ing words that de­scribe a spe­cific qual­ity you pos­sess (‘I’m a woman with fi­nan­cial acu­men’) is bet­ter than vague phrases such as ‘I’m an em­pow­ered woman’.

TELL YOUR STORY

Don’t un­der­mine how you got to where you are. ‘I stud­ied hard, was hired and cre­ated mul­ti­ple qual­ity de­signs’ is more hon­est and em­pow­ered than at­tribut­ing your suc­cess to luck.

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