04 TINTED MOISTURISER OR PRIMER?

What’s the difference? The aim of both is to help create an even base. ‘Tinted moisturisers are skincare-based make-up products that add colour to your complexion while boosting hydration, so they’re great for dry skin,’ reveals Nars lead make-up artist, Cherelle Lazarus. Tinted primers are more about colour correction and pore refining, adds Jamie Coombes, Dior Pro Team make-up artist. ‘This helps even out the skintone and texture, as well as keeping your foundation in place so it lasts longer.’ A tinted primer is more mattifying, so you don’t get the dewy finish of a tinted moisturiser, making them a good choice for acne-prone skin as they help mop up excess oil.

How to use them: A tinted moisturiser is a go-to product for busy people or foundation novices – just make sure the shade matches your skintone. Coombes suggests testing along the jawline – if it disappears, it’s a match. With tinted primers, if you want heavy coverage, you’ll need to apply foundation on top, but if you just want to mattify skin, you can wear it alone. When choosing your shade, salmon tones will enhance a glow and are great for hiding dark circles; green helps reduce redness; opt for blue tints for sallow skin and a peach or red-based primer for darker skintones; and golden tints are suitable for everyone and deliver instant radiance.

WH picks: Avon Lisa Armstrong All About The Base Priming Moisturiser, £15; Nars Pure Radiant Tinted Moisturizer,

£31; Max Factor Miracle Prep Colour-correcting + Cooling Primer, £6.99