03 CREAM, GEL OR LOTION?

What’s the difference? They all share the same goal: to hydrate. But the texture depends on how much H2O the moisturiser packs. ‘Gels are oil-free, contain the most water and feel extremely lightweight on the skin, so are a good choice if you’re hot post-workout,’ explains Dr Jinah Yoo, consultant dermatologist at Sk:n Clinics. ‘Lotions feel slightly heavier as they contain anywhere between 5% to 25% oils (think almond, rosehip, olive or jojoba), while creams contain 15% to 40% oils, so will feel thick on the skin and take longer to sink in.’ The latter are also richer in humectants like hyaluronic acid and glycerin – a bonus, as they draw water into the skin from the atmosphere, keeping it hydrated for longer. But, adds Dr Yoo, there’s no right or wrong when it comes to choosing a moisturiser; it should be tailored to your skin type.

How to use them: Moisturiser is typically the last step in your PM routine and applied before your SPF in the AM. To choose, tune into your preferences and skin type. Oily or acneprone skin will benefit from lotions or gels, while dry and sensitive skins need a creamier consistency. ‘This can help to strengthen and protect your skin barrier if it’s compromised due to cold weather, pollution or stress,’ adds consultant dermatologist Dr Emma Wedgewood. If you have normal skin but need a little oomph without the grease, try a lotion.

WH picks: Avène Skin Recovery Cream, £17.50; IT Cosmetics Confidence In A Gel Lotion,

£15; Beauty Pie Japanfusion Urban Air Purifying Day Moisturizer, £12.29