TREND WATCH

Run For Her focus

We’ve changed the way we build products and are looking for ways to prioritise the needs of female runners in the way products are engineered and tested, in both footwear and apparel. The results are products that are adaptable and customisable to your specific needs. The new highimpact sports bra, for example, has adjustable straps for a customised fit, stabilisers for high-impact support and an added side closure for a secure fit for different body types. We also developed a new foam advancement in trainers called Nitro, which infuses the midsole material with nitrogen, for a lightweight and responsive ride.

Forever Luxe

We’re continuing our female-focused innovation across our women’s training space with the introduction of Forever Luxe, our new luxury performance apparel line for women. This crossover between fitness and fashion is created with premium, technical materials, delivering a best-in-class look and feel. The line includes a bra, leggings, tank, pullover sweatshirt, hooded jacket and footwear, created to be fashionforward and keep up with any workout – and we’re partnering with Winnie Harlow to launch the collection.

March will see the latest women’s drop from this special partnership collection. First Mile is a peoplefocused network that strengthens local economies in Taiwan, Honduras and Haiti by collecting plastic bottles to create sustainable jobs and reduce pollution. The rubbish collected as part of the programme is then turned into yarn, which is used to create a special-performance collection. The March drop includes the LVL Up XT women’s training shoe and a line of sleek, minimal apparel, including this running jacket, to match.