Women's Health (UK)

Scalp saviours

Beautiful hair begins at the root. Luckily, with AVEENO, maintainin­g a happy scalp is easy

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You probably already look after your skin with a regular regime of carefully chosen products. But what about your scalp? For most of us, we rely on lather, rinse, repeat a few times a week – without thinking about the impact our shampoo and conditione­r can have on our scalp’s wellbeing.

But a balanced scalp is the secret to stronger, shinier strands. The scalp has a delicate moisture barrier that, when compromise­d with harsh, irritating ingredient­s, can lead to itchiness, flakiness and an overproduc­tion of oil. By comparison, a well-cared-for scalp can help hair to grow.

This is why it’s so important to find a gentle but effective hair routine that suits your scalp’s needs. Enter Aveeno’s new haircare range, clinically proven to soothe an itchy, sensitive scalp while nourishing hair from root to tip using a base of colloidal oat. AVEENO has developed six new tailored botanical blends, so you can soothe your scalp while giving your hair what it needs.

IF YOUR HAIR IS OVERWORKED AND DAMAGED…

Try the Daily Moisture+ Oat Milk Blend. Rich in nourishing antioxidan­ts and essential fatty acids, oat milk is known to strengthen and hydrate hair, leaving it smooth and shiny.

IF YOUR HAIR IS OVERLY OILY…

Try a clarifying formula like the Clarify & Shine+ Apple Cider Vinegar Blend. Due to its naturally acidic nature, apple cider vinegar helps to balance a decongeste­d scalp that can lead to an overproduc­tion of oil.

IF YOUR HAIR IS DRY...

Try the Gentle Moisture+ Rose Water & Chamomile Blend. With a slightly acidic ph that matches your hair’s ph, rose water injects a weightless dose of hydration to your mane.

IF YOUR HAIR IS COLOUR TREATED…

Try the Colour Protect+ Blackberry and Quinoa Blend. Packed with amino acids, quinoa repairs strands, while blackberri­es – known for their high antioxidan­t content – are essential for keeping your colour as vibrant as the day you left the salon.

IF YOUR HAIR IS FINE…

Try the thickening Volumising+ Fresh Greens Blend. A uniquely refreshing mix of cucumber water, rosemary oil and peppermint extract nourishes hair for added ‘oomph’ and volume.

IF YOUR HAIR IS THICK OR FRIZZY…

Try the Frizz-calming+ Almond Oil Blend. Intensely hydrating, almond oil is rich in fatty acids to smooth frizzy locks while also improving the look and feel of a dry, flaky scalp.

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 ?? ?? AVEENO DAILY MOISTURE+ OAT MILK BLEND SHAMPOO & CONDITIONE­R, £8.99 EACH
AVEENO DAILY MOISTURE+ OAT MILK BLEND SHAMPOO & CONDITIONE­R, £8.99 EACH

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