Dream aisle

Treating your eyes used to be limited to creams, but now there’s a variety of forms. ‘Skincare for the eyes is not one size fits all; it’s customisable,’ says Christine Choi Kim, medical and cosmetic dermatologist. ‘Personal preference may dictate whether you reach for a lighter serum or gel versus a heavier cream or balm.’ In case you missed it: eye care happens during the day, too – not just before bed. Think: light-as-a-feather serums for AM and heavier balms for PM. To maximise the perks, layer ones that have different benefits. ‘For instance, you may want to reduce puffiness and lighten up dark circles,’ Dr Kim says. The only rule: thinner products go on first, followed by thicker products to seal them in. Here’s how they rank, from light to heavy…

Serum

‘These generally have smaller molecules, so they can penetrate deeper and home in on specific issues,’ says aesthetician Ildi Pekar, founder of Ildi Pekar Skin Care.

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Aurelia London Brightening Eye Serum, £48, cultbeauty.co.uk

Gel

If you’re prone to clogged pores and milia, Dr Kim recommends a lightweight gel or a water-based formulation. However, just know that these won’t be quite as hydrating.

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Dr Loretta Tightening Eye Gel, £53, revolve.com

Cream

‘Moisturisers contain bigger molecules, so they protect, maintain and hydrate skin,’ Pekar says. Not sure which item to bag? Start here – you can’t go wrong.

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Revision Skincare DEJ Eye Cream, £104.50, revisionskincare.co.uk

Balm

Balms are great for extra-thirsty skin, as they fight flakes and plump fine lines. Layer them over any of the previous forms for an ultra moisture lift.

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Skinceuticals Corrective Eye Balm, £75, lookfantastic.com