A BUYER’S GUIDE

Your cut-out-and-keep guide to shopping for a skin-strengthening super serum

MAKE IT A MULTITASKER

The USP of a strong serum? A bulging CV. ‘Look for serums (you can use two) that offer hydration, pollution protection with some serious modern technology (such as invisible sugar-based films that keep pollutants out) and high levels of niacinamide and multi-length peptides,’ says Qureshi.

BUY INTO BIOTECH

Some of the most promising ingredients are products of biotechnology – the manipulation of biological processes, organisms or cells to develop new tech. ‘It’s remarkable what can be engineered. Look out for brands that keep upgrading their formulae with modern technology,’ says Qureshi.

CHOOSE A CLINICAL BRAND

‘A serum is your workhorse and needs to be formulated carefully,’ says Marshall, who recommends Neostrata and Cosmedix. ‘Alternatively, opt for one created by someone who touches skin all the time, like facialist Jennifer Rock’s Skingredients.’

GO BACK TO BASICS

Buy less and stick to the databacked basics,’ says Dr Mahto, who points to vitamin A (in the form of prescribed retinoic acid) and sunscreen. ‘The super serums that you want to invest in are advanced, serum-textured

SPFS with added antioxidants, blue light protection and barrier repair agents.’