Writing Magazine

Spoilt milk

The publishing trend for changing texts to create cash cows is going to create a terrifying­ly bland diet to feed into future culture, argues Piers Blofelds

- By John Simmonds

One of the most banal but pernicious battles that I fight so regularly with publishers is with contract department­s over the language used to describe ebook (and audio) rights. I know, exciting right? Bear with me, it gets more interestin­g I promise.

You see an ebook is not just an ebook. It can (in theory anyway) be enhanced. It is, in the publishers’ ideal, non-existent world, a little bundle of entertainm­ent product which they would love to be able to spin off in all sorts of different directions and so be able to amend and trim and add all sorts of bells and whistles as they see fit.

And I, with depressing regularity have to remind them that authors are not dairy farmers (or even cattle) supplying them with lorryloads of milk to do with as they wish. On the contrary, they are acquiring a license to publish, but the copyright is, and remains with, the authors because it is they who are the fons et origo – the wellspring, producing something out of nothing, value where before there was none. Publishers merely enable that process and can have no right to amend without the express permission of the author.

That is the whole point of the Berne Convention on copyright and while it sometimes makes me grit my teeth that I have to remind publishers of all people of this fact, they do, without fail, concede the point when I raise it.

Some of you may have figured out where I am going with this, because of course it becomes more complicate­d when an author has died. In the case, say, of Roald Dahl who has recently been the cause of so much spilled ink on the subject of whether it really matters whether he describes witches as bald.

What seems manifestly clear is that the changes to his books, which the publisher had an absolute legal right to make, would have been hated by the author himself. That little foxy whiff of something not quite nice is a key part of what made Dahl such a popular author in the first place and is, I would suggest, an integral part of his identity as an author. But what no-one to my knowledge has really said is that the real villains here are the estate who sold the rights to Netflix.

Just to be clear, they could have sold the rights on the basis that the copyright was protected. Of course Netflix, who are famously controllin­g about such matters, would likely have walked away from the deal. At the same time there would be masses of businesses willing to buy the Dahl estate – just not ones prepared to pay Netflix’s reported price of £500 million. So either they were badly advised – which is entirely possible, but given their (to my knowledge) silence on the matter it would seem they were perfectly content to sell grandpa’s legacy down the river. It is a lot of money.

At the same time it’s been pretty depressing watching senior members of the writing community ‘explain’ these actions as just business as usual for publishers. There is something in it faintly akin to Mick Lynch airily explaining to his members that driverless trains are just the train companies’ way of making more money and everyone should just chill.

The fact is that writers (and some of their agents) are engaged in a continuing battle not to be turned into ‘content producers’ – cattle squirting milk into the vats of the content publishers to turn into yoghurt or cheese or whatever kind of ancillary product they see fit.

It is that which is the truly depressing aspect of the whole sorry saga for me. Marie Corelli was the highest selling novelist of the Victorian era and is an almost entirely forgotten figure now. That’s the point. Tastes and fashions change. What made Dahl such fun thirty five years ago is exactly what makes him a bit suspect now. That’s the way it is supposed to be. Culture moves on.

But we live in the era of the neverendin­g franchise and it is utterly stultifyin­g. And terrible for authors. In that ideal world of publishers I mentioned earlier (and film and TV producers etc etc) we would be speculatin­g who the next Bond will be, celebratin­g the latest Avengers film and debating the merits of the 32nd round of Dahl edits one hundred years from now. It is a terrifying and lamentable prospect. Culture that is the opposite of culture. Dead, sterile and nutrition free, it bloats the mind and deadens the sensibilit­ies. A plague upon it. Death to Bond, let Dahl go out of fashion and let the new flourish!

After thirty years of working for silicon valley technology companies selling stuff about which he had little comprehens­ion, John relocated to the Dordogne in France and now spends his time writing, taking photograph­s, playing in a band, and golfing. His attempts at speaking the language are about as successful as his mastery of a decent golf swing, but he’s not complainin­g as he knows that given time anything is possible! Having self-published a couple of novellas and been published in some short story anthologie­s, he is now working on his first major novel entitled The Justice League of Didcot, which, he constantly tells himself, will be ready for publicatio­n this year.

Gambling when you can’t afford to lose is not for the faint-hearted. So when some students get together and take part in a betting game that gets out of hand, there’s likely to be consequenc­es. It’s 1975 at Reading University, and the gambling medium of choice is three card brag. The game being played at this particular moment in time has become serious. Very serious. The faint-hearted had better prepare themselves.

Unlike more complex games like poker or bridge, three card brag is simple. Deal three cards to everyone participat­ing. Then bet or don’t bet. There are a few more rules, but essentiall­y that’s it. To play three card brag, and to understand this story, you need to know which hand beats which. Three of a kind, or, to give it its proper name, a prial, beats everything. Three threes is the best of all. Why three threes should be the top dog is a mystery but it is, so it is. After three threes the second best hand is three aces, then three kings, then three queens–you get the drift. If you are not fortunate enough to have been dealt three of a kind, then a run (nine, ten, jack, six, seven, eight, and so forth) is next up, and if they are in the same suit, even better! After that it’s a flush – all cards having the same suit, followed by a pair. Last up, it’s the highest card that wins. There are over twenty-two thousand individual combinatio­ns of cards that can be dealt when playing this game, and the odds of being dealt a prial are nearly five hundred to one. The likelihood of being dealt the top hand of a prial of threes is much lower with odds of just over five thousand to one. Like England World Cup wins, they don’t come along very often.

It’s late spring, mid-afternoon, and I’m playing with a group of first-year students in Whiteknigh­ts Hall of Residence. I have just been dealt three aces. My hand can only be beaten by one other – three threes (remember five thousand to one?). We’re sitting in the common room area and this session has already lasted an hour. The air is thick with cigarette smoke, mostly Marlboros, although there’s a few gold packs of Benson and Hedges on the table as well. There are also cans of Breaker, (that year’s strong lager of choice,) accompanyi­ng the overflowin­g ashtrays. I look at my cards again to check that I’ve seen this right. Three aces. The best hand I’ve ever been dealt. I glance round the table – Steve Armitage is playing and Al Thomas is there as well, together with the usual others – Nigel Brown, Steve Ed, Al Slimming and Chris Smallwood. Same old players, but definitely not the same old game.

Three card brag betting is simple. You can either choose not to play (‘folding’), or you can bet. I’m praying that there are other players with good hands as well because there’s no joy in holding a monster hand if everyone else folds. It’s my bet first, and I put in the minimum stake of ten pence, because I don’t want to give the other players the impression that I’m holding a strong hand. Ten pence then would be worth around seventy pence now. In 1975 I’m a student living on twenty-five pounds a week, so you can, as the Americans say, ‘do the math’ yourself. To my delight, everyone bets and that ensures I’m going to win something. The betting spins round the table twice more before anyone folds, and the pot – the stake money in the middle – has grown to over two pounds.

That’s a day’s beer money already! I want to look at my cards again to check that they really are aces, but resist the temptation. My hands feel clammy and I am trying to look nonchalant. We all bet again, and this time I raise the stake to fifty pence. I’m hoping that this doesn’t scare off too many other players. The larger bet ramps up the tension, but everyone still stays in the game. Thank you, oh Lord of the Playing Cards, I think to myself! The pot is looking sizeable now, and Al Thomas quits when the betting gets round to him. Etiquette normally demands you don’t show your hand when you drop out, but he tosses the cards face up into the middle of the table, revealing a low flush – usually a winning hand on any normal day. He knows that with this level of betting and this number of players, the chances are there’s at least one person holding something better than him and a flush just won’t cut it. I’m feeling a little nervous now. That’s silly, I realise, but there’s now enough money in the middle to fuel a weekend’s drinking, and my cash levels are diminishin­g quickly!

We go round again – and this time Steve Ed folds. He doesn’t look happy – I suspect he’s been bluffing and was hoping that everyone would fold around him, but it seems obvious now that this game is not going to be won by a bluffer. Steve flicks his cards onto the table in his trademark way – he’s an off-spinner for the cricket team and his wrist controls the trajectory in a way that we lesser mortals couldn’t possibly match. They land face down, his eyes instructin­g us that this is the way these cards are staying – no revealing what he’s thrown away!

After the next round of betting, we’re down to three. Myself, Steve Armitage and Nigel. The music that has been playing in the background has stopped – I’m guessing that the needle has reached the end of the vinyl, and no-ones taking their eyes off the game in case they miss something. Instead we hear a slow click-click-click as the record spins round on the final groove. The bets go in, and Nigel offers a three way call where we can all stop betting simultaneo­usly and show our hands. Click-clickclick. Nigel must be thinking he doesn’t want to risk any more money. Click-click-click. Steve smiles at him and tells him no. I can’t believe my luck – he’s determined to carry on, and I’ve got the winning hand. Haven’t I? Nigel looks at Steve, then he looks at me. He’s put a lot of money onto the table and giving up now is difficult. I can almost hear his thoughts as they whirl around his head.

He looks at me and I nod back. No Nigel, I’m not planning to stop any time soon. Click-click-click.

Nigel throws his hand down. And we are down to two. Click-click-click.

Steve is a Yorkshire lad, a bluff and salt of the earth type. I’m a Brummie, with the apologetic demeanour of a midlander. Chewing on my fingernail­s, I’m staring at Steve as he watches me. We both know that we’re in a battle of wills as well as cards. We bet and bet. And bet again. Now I’m ‘drawing from the pot’, which means I’ve run out of cash and am borrowing my stake money from the bets already placed on the table. This dubious rule, introduced earlier in the year during some random game, means that you really can gamble more than you have in your pocket. It’s not quite the same as throwing your car keys on to the table (seeing as none of us owned a car at this time) but it’s still opening a Pandora’s box for those of us on a tight budget. Doubt creeps further into my mind. I am holding the best hand, but could it be? Could he have three threes? Odds say that he can’t. The urge for me to check my cards again overwhelms me, and I give in despite myself. I check again. Yes – three aces. I’m not mistaken.

“Steve, you need to fold!” I say. “I don’t want you to lose any more of your money.” He smiles and bets again. “I’m not joking Steve!” He smiles once more. And bets again. I experience a mixture of brilliant anticipati­on tinged with terror and grab a cigarette, my hands shaking slightly as I flip my Zippo open and light up. I’ve won enough now. But he won’t stop! Either of us can end the game at any point as there’s only two of us left, but really why would I want to do that? So we continue. I pull on the cigarette and feel the nicotine hit. The quiet in the room hangs loud, as if suspended in the smoke, broken only by that clicking. Click-click-click. The others are watching intently. I crack.

“I’m seeing you, Steve.” I’m calling him even though I am sure I have the winning hand. Could he possibly have a prial of threes? Could I be that unlucky? Steve turns his hand over slowly. He’s smiling. He looks so pleased with himself. Like a winner. “Oh god,” I think “what have I done?”

He reveals his hand. Three tens. I’ve won.

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