Just when we though, a)
Fortnite can’t be beaten and, b) nobody needs another battle royale, ApexLegends came out of nowhere. It’s proof that you don’t need licensed franchises to capture gamers’ hearts and minds. Good move, EA.
Apex Legends’ surprise launch was a great move, but EA needs to be careful how it handles the game’s sudden success. Its business model first, gameplay second strategy has run too many iconic franchises into the ground – it’s time to change.
The sudden announcement and release of ApexLegends was an incredibly good move. By doing it this way, EA circumvented the inevitable backlash it would have got for appearing to follow trends by putting out a battle royale game. Smart.