Brand aware­ness

XBox: The Official Magazine - - PREVIEW -

The game’s aesthetic fea­tures el­e­ments of Wild West frontier life, in­ter­stel­lar sci-fi, and more. “Leonard and our di­rec­tor, Daniel Al­bert, what they wanted to ex­plore was turn of the cen­tury Gilded Age ar­chi­tec­ture and de­sign,” says McPhee. “They started with that and then also brought in cor­po­rate brand­ing, be­cause we have so many cor­po­ra­tions and you need to be able to dis­tin­guish be­tween them… that helped them in­tro­duce a whole bunch of dif­fer­ent fun colour pal­ettes, which added a lot of vi­brancy to the world.”

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