THE IN­DUS­TRY CHAIR­MAN AND PR GURU

Yachting Monthly - - INVESTIGATION -

Alice Driscoll is Chair of Bri­tish Ma­rine and for­merly owned a ma­rine PR busi­ness

At the crux of mak­ing things work bet­ter and deal­ing with the new re­al­ity is bring­ing or­gan­i­sa­tions and sailors to­gether. We need to ask ques­tions. What does the cus­tomer of the fu­ture look like? How is the ap­petite for water­sports chang­ing? Fol­low­ing the first ma­jor sem­i­nar on the fu­ture of the in­dus­try, Bri­tish Ma­rine has equipped mem­bers with a tool­box that will equip them to en­act change in their or­gan­i­sa­tions. Com­pa­nies that haven’t en­gaged can down­load the re­port and take it for­ward. The sec­ond re­port high­lighted the ‘In­sta­gram’ sailor – a group whose im­pact is so strong we can­not ig­nore it. There’s a lot of space for cre­ativ­ity. Young peo­ple are un­likely to buy a car, so why would they think about buy­ing a boat? We need to break down those bar­ri­ers.

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