FIVE KEY FIND­INGS OF THE MA­RINE FU­TURES RE­PORT:

Yachting Monthly - - ADVENTURE -

■ The Fu­tures re­port iden­ti­fies ir­re­versible trends. The im­pact of the 2008 Fi­nan­cial Crash con­tin­ues to be felt as dis­pos­able in­come re­mains un­der pres­sure. Fu­ture gen­er­a­tions have less de­sire to own as­sets such as cars or boats. ■ The Fu­tures re­search would in­di­cate that many Mil­len­ni­als see boating as a sport where 20-30 year olds pre­fer func­tional and life­style ex­pe­ri­ences. The leisure boating sec­tor has his­tor­i­cally sold prod­ucts rather than life­style ben­e­fits, and what is clear is that new gen­er­a­tions are not at­tracted by de­tailed in­for­ma­tion or the tra­di­tional learn­ing mod­els, such as un­der­tak­ing a train­ing course.

■ There is also less de­sire to be­come a ‘Club’ mem­ber and own ex­pen­sive as­sets such as boats and all that this en­tails but more im­por­tantly, find­ing ac­cess to equip­ment or the op­por­tu­nity to try some­thing new is what fu­ture con­sumers de­sire.

■ Mil­len­ni­als are seek­ing a range of dif­fer­ent ex­pe­ri­ences and the par­tic­i­pa­tion in just one or two hob­bies or sports such as reg­u­larly sail­ing or boating is be­com­ing less ap­peal­ing.

■ Con­sumers ex­pect in­stant grat­i­fi­ca­tion and lack the pa­tience to break bar­ri­ers such as find­ing a boat and join­ing a club. The so­lu­tions must be eas­ily ac­ces­si­ble. Sail­ing and boating can be seen to be both com­plex and con­fus­ing and it is vital that such bar­ri­ers are iden­ti­fied and re­moved wher­ever pos­si­ble.

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