WHAT AN AL­TER­NA­TIVE CLUB MEM­BER­SHIP MODEL LOOKS LIKE...

Yachting Monthly - - ADVENTURE -

Queen Mary Sail­ing Club de­vel­oped an al­ter­na­tive mem­ber­ship op­tion to help se­cure the fi­nan­cial fu­ture of the club and in­tro­duce younger adult mem­bers. Whilst it’s not a ‘one size fits all’ an­swer, the out­come has been dra­matic. In­creased rev­enue, im­proved fa­cil­i­ties and many new mem­ber­ships have been gen­er­ated by in­tro­duc­ing a gym-style op­tion called ‘se­lect mem­ber­ship.’ The cost per month is more, but gives ac­cess to an in­creased range of fa­cil­i­ties, man­aged by paid staff at busy times.

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