London luxury show relaunched

With the traditional London Boat Show now history, the new owners of the London On-water Boat

Show at St Katharine Docks are relaunching it as a boutique highend event, under the name of the London Yacht Show.

“We have taken the strategic decision to rebrand and relaunch the show, positioning it as a highend luxury event aimed at delivering an audience of high net worth individuals,” says Andrew Williams, president of maritime events at Informa Global Exhibitions.

The London Yacht Show will run over five days from 8-12 May and will include sailing yachts, motor boats, specialist equipment, supercars and designer fashion.

An exclusive preview afternoon with VIP tours will be opened to 500 people and daily tickets will be for sale on subsequent days. www.londonyachtshow.com