Thirst for Harrogate Water as sales soar
Bottled water is the healthiest choice on the shelf.
James Cain, Harrogate Water chief executive
SALES OF Harrogate Water grew by 24 per cent last year, massively outstripping the market growth for bottled water.
The company attributed the growth to increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery and hospitality.
Harrogate Water is now the fastest growing glass brand in UK grocery with sales up 150 per cent for sparkling and 80 per cent for still.
The business has now doubled in size in three years, following the rollout of a multimillion-pound investment strategy to establish a world class, environmentally efficient manufacturing centre for Britain’s oldest bottled water brand.
Chief executive James Cain said: “Harrogate Water has continued to out-perform the market with growing sales across all sectors.
“Investment has been crucial in enabling our family-owned business to meet growing demand for bottled water and to compete effectively with multinational competitors.
“Bottled water is the healthiest choice on the shelf and 2017 was a landmark year with sales outstripping cola for the first time. We are tremendously proud of the brand’s success in supporting healthy hydration at a time of worrying levels of tooth decay and childhood obesity linked to sugary beverages.
“Our plastic bottle recycling partnership with Keep Britain Tidy and our commitment to using 50 per cent recycled plastic content puts us at the cutting edge of recyclability and green packaging solutions.
“The three-year agreement with England and GB Hockey continues our success in sports sponsorship and we are particularly delighted to be the official water of the Hockey Women’s World Cup 2018 taking place in London in July.
“More than ten million Brits watched Team GB win women’s hockey gold at the Rio Olympics and the world cup will have a global audience of hundreds of millions of TV viewers.”
Harrogate Spring is also the official water of Ascot Racecourse, Royal Ascot and Yorkshire County Cricket Club and its Harrogate’s Thirsty Planet charity brand has grown by more than 50 per cent.
SMALL TALK: James Cain, chief executive of Harrogate Water, says the group is at the cutting edge of recycling and green packaging solutions.