Thirst for Har­ro­gate Wa­ter as sales soar

Yorkshire Post - Business - - FRONT PAGE -

Bot­tled wa­ter is the health­i­est choice on the shelf.

James Cain, Har­ro­gate Wa­ter chief ex­ec­u­tive

SALES OF Har­ro­gate Wa­ter grew by 24 per cent last year, mas­sively out­strip­ping the mar­ket growth for bot­tled wa­ter.

The com­pany at­trib­uted the growth to in­creased sales in the high-vol­ume su­per­mar­ket sec­tor, con­tin­ued strong growth in ex­port and travel mar­kets and greater de­mand for premium glass prod­ucts in both gro­cery and hos­pi­tal­ity.

Har­ro­gate Wa­ter is now the fastest grow­ing glass brand in UK gro­cery with sales up 150 per cent for sparkling and 80 per cent for still.

The busi­ness has now dou­bled in size in three years, fol­low­ing the roll­out of a mul­ti­mil­lion-pound in­vest­ment strat­egy to es­tab­lish a world class, en­vi­ron­men­tally ef­fi­cient man­u­fac­tur­ing cen­tre for Bri­tain’s old­est bot­tled wa­ter brand.

Chief ex­ec­u­tive James Cain said: “Har­ro­gate Wa­ter has con­tin­ued to out-per­form the mar­ket with grow­ing sales across all sec­tors.

“In­vest­ment has been cru­cial in en­abling our fam­ily-owned busi­ness to meet grow­ing de­mand for bot­tled wa­ter and to com­pete ef­fec­tively with multi­na­tional com­peti­tors.

“Bot­tled wa­ter is the health­i­est choice on the shelf and 2017 was a land­mark year with sales out­strip­ping cola for the first time. We are tremen­dously proud of the brand’s suc­cess in sup­port­ing healthy hy­dra­tion at a time of wor­ry­ing lev­els of tooth de­cay and child­hood obe­sity linked to sug­ary bev­er­ages.

“Our plas­tic bot­tle re­cy­cling part­ner­ship with Keep Bri­tain Tidy and our com­mit­ment to us­ing 50 per cent re­cy­cled plas­tic con­tent puts us at the cut­ting edge of re­cy­cla­bil­ity and green pack­ag­ing so­lu­tions.

“The three-year agree­ment with Eng­land and GB Hockey con­tin­ues our suc­cess in sports spon­sor­ship and we are par­tic­u­larly de­lighted to be the of­fi­cial wa­ter of the Hockey Women’s World Cup 2018 tak­ing place in Lon­don in July.

“More than ten mil­lion Brits watched Team GB win women’s hockey gold at the Rio Olympics and the world cup will have a global au­di­ence of hun­dreds of mil­lions of TV view­ers.”

Har­ro­gate Spring is also the of­fi­cial wa­ter of As­cot Race­course, Royal As­cot and York­shire County Cricket Club and its Har­ro­gate’s Thirsty Planet char­ity brand has grown by more than 50 per cent.

PIC­TURE: GARY LONGBOTTOM

SMALL TALK: James Cain, chief ex­ec­u­tive of Har­ro­gate Wa­ter, says the group is at the cut­ting edge of re­cy­cling and green pack­ag­ing so­lu­tions.

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