PR com­pany se­cures ma­jor social media deal with the Royal Shake­speare

Yorkshire Post - Business - - FRONT PAGE -

ALL THE world will soon prove to be a stage for Leeds-based PR agency Pro­hi­bi­tion after it se­cured a ma­jor deal with the Royal Shake­speare Com­pany (RSC) to de­velop its global social media strat­egy.

The RSC which is based in Strat­ford-upon-Avon, reaches more than 530,000 chil­dren and young peo­ple an­nu­ally through its ed­u­ca­tion work across the UK.

The social strat­egy ap­point­ment – which was made fol­low­ing a four-way com­pet­i­tive ten­der – forms part of the RSC’s com­mit­ment to build its global rep­u­ta­tion and in­crease rev­enue streams, as well as strength­en­ing its ef­fec­tive­ness on­line.

Pro­hi­bi­tion’s agreed ac­tiv­ity spanned a num­ber of dis­tinct phases, in­clud­ing a thor­ough au­dit of the group’s current social media ac­tiv­i­ties while the agency tracked and an­a­lysed thou­sands of the­atre con­ver­sa­tions tak­ing place across the coun­try, to help the group bet­ter craft en­gag­ing, rel­e­vant mar­ket­ing com­mu­ni­ca­tions aimed at its core au­di­ences.

Kerry Rad­den, head of mar­ket­ing at the RSC, said: “We asked the Pro­hi­bi­tion team to help us bench­mark our social media ac­tiv­ity and help us think about what our ob­jec­tives and tar­gets should now be.

“The team have pro­duced a thor­ough piece of work, look­ing at the whole range of social media ac­tiv­ity and of­fer­ing ac­tion­able rec­om­men­da­tions that we’ve al­ready been able to put into prac­tice.”

Chris Nor­ton, man­ag­ing di­rec­tor at Pro­hi­bi­tion, said: “This brief was both in­ter­est­ing and wide in scope.

“The RSC has an ex­cel­lent global rep­u­ta­tion and we wanted to en­sure that the dig­i­tal strat­egy en­sured this was kept to the very high­est of stan­dards.

“We felt this brief was an ideal fit for us as we de­liver dig­i­tal in­sights and strat­egy work ev­ery day.”

LET’S DANCE: The Royal Shake­speare Com­pany has awarded Pro­hi­bi­tion a ma­jor con­tract to help de­velop the grouop’s global social media strat­egy.

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